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Plants with benefits: why do flowers make us happy?

Here at Bunches, we believe that flowers are the best way to make someone happy. There’s nothing better than seeing your loved ones smile when they receive a gorgeous bouquet.


You may think we’re a bit biased, having been in the flower business for over 35 years, but it’s been scientifically proven that there’s a link between flowers and happiness – so you don’t have to take just our word for it!


When looking at flowers, our brains release three different hormones which create happiness: dopamine, oxytocin, and serotonin.


Dopamine is released when you see or smell flowers because the vibrant colours and lovely aromas trigger an association with something good, which makes us happy. But this response isn’t just because the flowers look and smell beautiful; according to Psychology Today, our brains have evolved to think of flowers as a reward for getting through winter - they mean that spring is on its way, and we can’t help but smile at that!


Although flowers themselves may not result in the release of oxytocin, otherwise known as the bonding/love hormone, the action of sending flowers does. When sending or receiving flowers, you know that love and thought have been put into the action. This affectionate gesture releases oxytocin, which deepens the bond between the recipient and sender.


The third hormone is serotonin, otherwise known as the natural mood-booster, which is released when you look at flowers. This is because our brains link colours to certain moods; for example, yellow is associated with joy, while blue makes you feel calm. These positive emotions are enhanced by the love and happiness you feel from being sent flowers; a study in 2005 by Jeannette Haviland-Jones, Ph.D., Professor of Psychology at Rutgers, found that flowers have an immediate impact on happiness; an amazing 100% of participants showed extraordinary delight and gratitude when they received their bouquets.


Dr. Haviland-Jones says that “science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional wellbeing.” So why not have a look at our stunning range of collections at bunches.co.uk, and give someone the gift of joy!


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